What is a Brand Voice

A Brand Voice is information that communicates how you would like your brand to be perceived by others

There are multiple sections of the Brand Voice, and if you need help understanding how to fill it in, you can hover over the Information Icon next to each section for a description and examples.

Describe your business or brand briefly

Who your brand or business is, and what sets it apart from others.

Describe your product or service briefly

Use simple and descriptive language to describe the features and benefits of your product

Enter unique selling points or benefits of your product

What sets your product apart from competitors in the market, be as specific as possible

Define your target audience or customer

Define your target audience based on demographics, interests or behaviour

Enter your target audience location

Define where your target audience is located geographically

Specify the tone or style of writing for your content

Define a tone of voice that is appropriate for your target audience that aligns with your brand values

Provide an example of work from your brand to showcase your preferred writing style (Social post, About us section, Landing page copy etc.)

 

 

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