What are Customer Insights?

Customer insights are how the public perceives your brand and product offering

Describe the most significant feedback you have received from customers

What do your customers say about your brand or product/service?

Provide an overview of how satisfied customers are with your product or service

How happy are your customers with your brand or product/service?

Describe how customers are using your product or service

Are your customers using your product/service the way you intended? are there alternative uses or approaches to your product/service that are attractive to your customers

List the strengths of your product or service as identified by customers

What do your customers say are your strengths and weaknesses?

List areas where customers feel improvements could be made

What do your customers say are things that can be improved by your product/service?

Share any observed patterns or trends in your customers' loyalty and retention

Are there any trends that you can observe regarding the way customers view your product/service? What could increase your customer retention, and adversely, what could cause them to leave.

 

 

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