What is a Competitive Landscape
Introduction
The Competitive Landscape looks at your market segment, who else is in it, and how you are positioned within the market
Specify your business niche or industry
Define the industry your brand sits in
List your main competitors and provide a brief description of each
Specify who your competitors in this segment are, and briefly describe each one
Describe the strategies, strengths, and weaknesses of your competitors' products or services
For each competitor, define what their strengths and weaknesses are
Outline current trends and shifts occurring in your market or industry
Define any trends or shifts in your industry
Evaluate your position in the market relative to your competitors
Define your relative position within the market segment
Compare and contrast your customer base with that of your competitors
Define how your customers differ from your competitor's customers
Analyse the marketing and sales approaches used by your competitors
Define how your competitors communicate and promote themselves
List the distribution channels used by you and your competitors
Define the channels your competitors use
Describe any technological advancements or innovations in your industry, if any
Define any technological or innovative developments happening in your segment
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