What is a Business Profile?

What is a Business Profile?

A Business Profile in gimmefy is your brand’s story and strategy, captured in one place.

It explains who you are, what you offer, who you serve, and why you stand out—so every campaign, post, or message feels consistent and unmistakably yours.



Why It Matters

  1. Clarity: Defines your brand’s purpose and positioning.
  1. Consistency: Keeps your messaging true to your values across all channels.
  1. Efficiency: Speeds up onboarding, content creation, and collaboration.

What’s Inside a Business Profile

Each profile is structured for focus and flexibility, with these essentials:

  1. Business / Brand Name – e.g., Apple, Nike

  2. Brief Description – one or two lines highlighting what makes you unique

    Example: “Digital marketing agency delivering bespoke SEO and social media strategies for SMEs.”

  3. Mission Statement – the “why” driving your business

    Example: “To make healthy eating accessible and affordable for every household.”

  4. Unique Selling Points / Benefits – features that set you apart

    Example: “Unlimited file storage, real-time collaboration, advanced encryption.”

  5. Products or Services – what you offer, with benefits upfront

    Example: “Waterproof smartwatch with GPS, heart monitor, and a week-long battery life.”

  6. Target Audience – who you serve, by demographics or needs

    Example: “Tech-savvy professionals aged 25–40, seeking productivity tools.”

  7. Location / Geography – where you operate or focus

    Example: “Clients in London and the South East, with nationwide expansion plans.”

Creating Your Business Profile in gimmefy

Three easy ways to build it:

  1. Upload (PDF, DOCX, CSV, PPTX, TXT) with your brand details.

  2. Paste a URL to your About page or company profile.

  3. Fill in fields manually with guided prompts and examples.

Tip: Hover over info icons for extra guidance and examples.

What’s Next

Once your Business Profile is ready, extend your foundation with:

  • Tone of Voice – define your writing style.

  • Audience Profile – map customer personas.

  • Insights, Competitors, Info Bank – enrich context for sharper messaging.

Best Practices

  • Keep it clear: Use plain, simple language.

  • Update often: Refresh as your business grows.

  • Add context: More details = smarter, more personalized content.


Your Business Profile is more than a form—it’s your brand’s north star.
Nail it once, and gimmefy will help you market smarter, faster, and better.

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