A good AI prompt is clear, specific, and descriptive—guiding gimmefy to generate results closely matching your intended outcome, while minimizing ambiguity and guesswork., and most importantly, reducing your frustration from not getting the result you wanted.
Simple tips to get the best results from your prompts.
Be Specific: Clearly state the subject, style, mood, and key details you want.
When you clearly define the subject (what you want), the style (how it should look or sound), the mood (emotional tone), and any key details, you make sure the AI understands your vision.
Why it’s important:
Specificity minimizes guesswork and randomness, reducing the chance of off-brand or irrelevant results.
Example:
Instead of “create a cat photo,” specify “a playful tabby kitten sitting on a windowsill, bathed in afternoon sunlight, with a cozy blanket nearby.”
Use Adjectives: Add descriptive words (e.g., “vivid sunrise over snowy mountains”).
Why it’s important:
Descriptive prompts increase the likelihood the output reflects your brand’s standards or campaign goals.
Example:
“Energetic, colorful, engaging Instagram post” will yield a very different result than “simple, monochrome, minimal post.”
Add Context: Include relevant context (e.g., “in the style of a vintage poster”).
Providing extra context (audience, platform, use case, or stylistic inspiration) tells the AI how and where the content will be used, or mimics a certain trend or branding.
Why it’s important:
Context directs the content toward its purpose, ensuring relevance and resonance with your intended audience.
Example:
“In the style of a vintage poster” transforms a generic image into one that fits a nostalgic campaign or retro theme.
Limit Length: Keep prompts focused—too many ideas at once can confuse the model.
Focus your prompt on one core idea or a concise set of requirements, rather than overloading it with unrelated themes or requests.
Why it’s important:
Too many directions at once can confuse the AI, leading to mixed or diluted results that don’t excel at anything.
Example:
Instead of “make a futuristic city, in the desert, on a river, with medieval knights and flying cars,” narrow it to one or two distinctive features for clarity.
Refine & Iterate: Experiment, review results, and tweak the prompt for better accuracy.
Treat prompt-writing as an ongoing process: run your prompt, look at the outcomes, and tweak based on what’s working or missing.
Why it’s important:
Even the best AI benefits from user feedback. Iteration sharpens your requests and leads to higher-quality, tailored outputs over time.
Example:
If “friendly robot illustration” looks too childish, adjust to “sleek, modern, professional robot illustration with subtle smile.”
Avoid Ambiguity: Don’t use vague terms—be explicit about what you don’t want.
Remove or clarify vague terms; if there’s something you don’t want, use clear instructions (“without text,” “no people,” “not abstract”).
Why it’s important:
Ambiguity causes the AI to guess, which can result in outputs that don’t align with your needs or brand guidelines.
Example:
“Create a holiday banner without any red or green colors” is much clearer than “holiday banner.”
If you prefer a specific format, style, or technical output (like vector graphics, cartoon style, or photorealistic), say so directly in your prompt.
Why it’s important:
Defining the format ensures the output is ready for your intended use, whether print, web, social media, or another purpose.
Example:
Requesting “vector art illustration” ensures you get a scalable image suitable for large banners or logos.
Examples of Good and Bad Prompts
Social Media Posts
Bad Prompt:
“Write a post about our new product.”
Why it’s weak:
It’s too vague—missing details on the product, tone, target audience, platform, or goal.
Good Prompt:
“Write a LinkedIn post announcing our new AI-powered marketing tool, highlighting how it saves teams time and boosts campaign results. Use a friendly, professional tone and end with a call-to-action for a free demo.”
Why it’s strong:
It specifies the platform, product, key benefits, tone, and a clear CTA—helping the AI deliver content that’s on-brand and actionable.
Client Emails
Bad Prompt:
“Write an email to our customers.”
Why it’s weak:
It doesn’t indicate the email’s purpose, audience segment, desired message, or any brand tone.
Good Prompt:
“Write a welcome email for new subscribers, introducing our campaign automation software, highlighting its personalized workflow features, and inviting them to join a quick-start webinar. Use a warm, encouraging tone.”
Why it’s strong:
It clarifies the audience, product focus, benefit, tone, and a clear action—guiding the AI to generate a relevant, on-brand email.
Creating a Facebook Ad
Bad Prompt:
“Make a Facebook ad about our sale.”
Why it’s weak:
It lacks specifics about the sale, the product, audience, timeline, or desired style.
Good Prompt:
“Create a Facebook ad copy promoting our 30% off summer apparel sale, aimed at young professionals. Emphasize limited-time urgency and include a lively, upbeat voice.”
Why it’s strong:
It provides the offer details, target demographic, key message, and preferred tone—helping the result align with campaign goals.
Writing Website Copy
Bad Prompt:
“Describe our service for the website.”
Why it’s weak:
No service details, audience context, value proposition, or style direction is provided.
Good Prompt:
“Write a homepage headline and short intro paragraph for our AI-driven email automation platform, targeting B2B marketers. Highlight how we increase ROI by personalizing campaign journeys, using a results-driven, confident voice.”
Why it’s strong:
It tells the AI exactly what to describe, for whom, and how to frame the benefit, enabling a precise, brand-aligned output.
Drafting a Press Release
Bad Prompt:
“Draft a press release.”
Why it’s weak:
The prompt doesn’t specify what’s being announced, why it matters, or the desired audience and messaging points.
Good Prompt:
“Draft a press release announcing our new strategic partnership with Acme Analytics, focusing on how this collaboration enhances our AI-powered marketing insights for enterprise clients. Use a formal, authoritative tone and highlight mutual benefits.”
Why it’s strong:
It identifies the news, target audience, benefits, and the tone—empowering the AI to generate a focused, impactful release.